Na onda de tentar cobrir todos os aspectos possíveis da pendenga entre o Google e a China, o Financial Times produziu uma matéria que contém afirmativas curiosas.  Por exemplo, procurando explicar a singularidade da internet chinesa, a matéria diz o seguinte:

Google itself took years to find out that Baidu – its Chinese rival, which has more than 60 per cent of the domestic market in online search – offered a search box formatted in a way much better suited to Chinese characters than its own. The US company was also slow to tackle one of Baidu’s main strengths in attracting user traffic: its free music download service. Only last year did Google launch an equivalent.

OK, isso é algo que eu posso admitir.  A língua escrita realmente é um problema devido aos caracteres chineses.

One reason for these difficulties is that US companies took a long time to realise that Chinese people use the web differently from their counterparts in other markets. Simply put, they tend to roam the web like a huge playground, whereas Europeans and Americans are more likely to use it as a gigantic library. Recent research by the McKinsey consultancy suggests Chinese users spend most of their time online on entertainment while their European peers are much more focused on work.”

Financial Times, Brasil.  Brasil, Financial Times.

Sério, isso não deveria ser um problema para ninguém, a internet é plástica a ponto de admitir todos os tipos de usos, e o Brasil, onde os internautas têm comportamento similar, não é um problema para as empresas estrangeiras, não é mesmo?

Behind this difference is the fact that Chinese internet users are comparatively young, poor and less educated – a result of the fact that the country is moving online at the same rapid pace as it is expanding its economy. According to China Internet Network Information Center, 61.5 per cent of users are below the age of 29, and only 12.1 per cent have a university degree or higher. Some 42.5 per cent have a monthly income of Rmb1,000 ($146, €102, £89) or less. As the government is encouraging rural computer and handset sales, and mobile operators move beyond saturated urban markets in search of new subscribers, even larger numbers of low-income users are expected to join in the years ahead.”

Financial Times, Brasil.  Brasil, Financial Times.

Beyond aesthetics, Chinese web users are much more lively than their western peers – a characteristic that forms consumption preferences. “The amount of comments posted per user in China is double that of other geographies,” says Dan Harple of GyPSii, a mobile social networking application that allows users to post recommended places and events, and comment on them. One Chinese GyPSii user posted 300 places and 7,000 comments within a few months.

Financial Times, Orkut Brasil.  Brasil, Financial Times.

O que está havendo com o jornalismo de negócios?

About these ads