E parece que tantos novos gadgets podem exigir o advento de um novo e “estimulante” mercado em nosso brave new world:  o mercado de estimulantes/focalizadores neuronais.

Modafinil — a banned stimulant in competitive sports — enhances academic productivity and significantly reduces the need for sleep to a couple of hours per night while improving working memory. A University of York web site describes three students — Charles, Nick and David — who each took a 200 mg tablet of Modafinil. According to Charles, “After an hour, none of us felt any different. But then I started to feel markedly more alert. I couldn’t be sure it wasn’t a placebo, but then Nick became uncannily good at computer games, beating his friends three times in a row at Pro Evo. It was no coincidence.”

Modafinil has proven so popular in the academic pressure cookers of Oxford and Cambridge that close to one in ten students have admitted taking prescription medication such as Modafinil without a prescription. The academic uses range from increased alertness during exams to stimulating thought processes when writing essays or take-home exams.

“It’s not the mind-expanding sixties anymore,” comments Margaret Talbot in a recent New Yorker article. “Neuroenhancers are perfectly suited for the anxiety of white-collar competition in a floundering economy. And they have a synergistic relationship with our multiplying digital technologies: the more gadgets we own, the more distracted we become, and the more we need help in order to focus.”” [grifo meu]

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É isso aí.  Gaste uma grana com gadgets, e depois gaste mais uma grana para não se tornar uma esponja por causa deles.