Ezra Klein tem reflexões poderosas sobre o Kindle:

The publishing industry has put quite a lot of effort into perfecting the display of text on a piece of paper. To put it slightly differently, books are pretty good at being books. They have a lot of practice at it.

But the Kindle is young yet. And as I argued in my assessment of the gizmo for the Columbia Journalism Review, its true potential isn’t in displaying printed text in an alien, electronic medium. It’s in hastening the transition to digital text that will be displayed in its native context. A book that has paid particular attention to formatting is a book that has been optimized for the printed page. The Kindle will be poor at displaying such a book. But the question is what happens when someone finally writes a book that has been intelligently optimized for the Kindle? A book with hyperlinks, and maybe embedded video. A nonfiction book that allows you to download the full studies it mentions and lets you click on a quote to read the full transcript of that interview.”

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O que aponta para o caminho da padronização dos readers.  Claro, trata-se de um “chicken and egg problem“, e ninguém vai se preocupar em formatar um produto só para o Kindle.  Mas conseguirá a Amazon chegar a um consenso com outros produtores de readers?