No meio de uma discussão sobre os efeitos da recessão na lealdade do consumidor às marcas, Yves Smith do Naked Capitalism me sai com essa:

Yves here. Moisturizers are one of the many ripoffs foisted on the fairer sex to keep them broke and dependent on male support. Any dermatologist will tell you (unless they are pushing their own product line, of course) that all it does is seal water into your skin, not add “moisture”. The trick is putting something that will keep the water in after you wash your face. I was told that one derm at a national conference recommended Crisco (clearly to express her dim view of marketing hype).Back to the story:”

Delicioso, não?

Yves Smith é uma donna, tem 25 anos de carreira no mercado financeiro e há 6 anos bloga no “Naked Capitalism”, referência indispensável para entender a crise.  Recomendo.

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