Arrasando Bangú

O NYT informa: óculos de sol são a nova bolsa Prada:

“Prices for designer sunglasses have jumped to $350 or more in recent months, from an average of $250, retailers say, and the price spike has not turned off shoppers. “The youth of America has discovered sunglasses to be the aspirational and prestige item of the moment,” said Marshal Cohen, a senior analyst with the NPD Group, a market research firm. He predicts, “Sunglasses will replace the handbag as the image item” among teenage girls and young women.

While sales of handbags declined 14 percent in the last year, according to NPD, total sales in the $3 billion eyewear industry rose by 10 percent, even while the number of individual glasses sold has slackened — an indication there has been significant growth at the upper end of the market, Mr. Cohen said.

Why are designer sunglasses bucking the downturn of other luxury goods? Retailers and other fashion authorities cite It-bag fatigue (women have bought more bags in recent years than they can store in their closets), whereas sunglasses are still a novel way to acquire the cachet of a designer brand.“

Me espanta que esta tendência só agora se revele lá fora _ aqui em Brasília pelo menos isso me parece estar rolando há muito tempo.

Bom, ao menos as Patis estão se preparando para o buraco do ozônio.